Martinsville Speedway Promotes 2016 Season With "It's Time"
Wednesday January 6, 2016
Clocks tell time and Martinsville Speedway is known for clocks. After all, for more than 50 years race winners at the historic half-mile speedway have received a grandfather clock as the trophy.
This year the track will promote the race season with the phrase “It’s Time”.
“Obviously the clock is one of the first things people associate with Martinsville Speedway, so that was the start of it. But there is so much more to ‘It’s Time,” Martinsville Speedway President Clay Campbell said. “It’s time for short-track racing. It’s time for family. It’s time for excitement. It’s time for hot dogs. It’s time for Martinsville.
“It’s like we started the sentence, but the fans can finish it.”
The track’s slogan remains “The Half-Mile of Mayhem” and “It’s Time” will be used to compliment that.
“We’ve certainly seen our share of mayhem through the years and last year ranks right at the top of the list,” Campbell said. “We don’t want to get away from that, as our fans can truly identify with it. What we want to do is give fans the opportunity to feel even more a part of Martinsville Speedway than they already do.”
It will be present in materials printed for event weekends, used in commercials and on social media.
“We’re going to start incorporating it a lot of places,” Campbell said. “We’re going to start using it on Facebook and Twitter as a hashtag and encourage fans to do the same.”
On social media the hashtag will be #ItsTime.
NASCAR returns to Martinsville Speedway April 1-3 for the STP 500 race weekend.