Goody’s® announced today that it is expanding its partnership with Dale Earnhardt Jr., the most popular driver in NASCAR. Beginning in 2015, and extending through 2017, Earnhardt will drive the No. 88 Goody’s car in one race each year in the NASCAR XFINITY Series. This marks the first time Earnhardt —who has been a spokesperson for Goody’s for the past two years—will drive a Goody’s-sponsored car.
Goody’s announced the new partnership and unveiled the No. 88 Goody’s car at the Goody’s® Headache Relief Shot® 500 at Martinsville Speedway. During pre-race ceremonies, Earnhardt also premiered a new video and launched the #Fastest88 Trivia Contest. Beginning Oct. 26, 2014, racing fans will have 88 days to enter the contest for a chance to win one of two grand prizes or one of 11 additional prizes.
“Working with the Goody’s team has been a great experience for me, and I am excited to be expanding our partnership,” Earnhardt said. “Goody’s is a special brand with many fans that are devoted to its fast pain relief. I am looking forward to meeting some of those fans through the #Fastest88 contest.”
“It has been a pleasure having Dale Jr. as a partner on the Goody’s team,” said Joseph Juliano, brand director for Goody’s. “His success on the track and his commitment to his fans is an inspiration to all of us. With the new #Fastest88 Trivia Contest, we’re happy to be bringing fans onto the Goody’s team as well, and giving them a chance to meet their favorite driver.”
Over the course of 88 days, fans will be quizzed on Earnhardt-related trivia questions. Every eight days from the start of the contest, questions will refresh, with 11 winners being selected by correctly answering the five questions with speed and accuracy. Two grand prize trips to attend NASCAR races in Martinsville, Virginia, and Fort Worth, Texas, will be awarded to entrants selected in a random drawing from entries with the highest average score. Contestants can visit Fastest88.com for rules and information.
Goody’s Powder, part of the Prestige Brands portfolio (NYSE-PBH), became the first non-automotive sponsor in NASCAR in 1977 when it signed the legendary Richard Petty as a spokesperson. Petty’s partnership with Goody’s thus started one of the longest-running relationships in sports promotion, which continues. Earnhardt is a third-generation NASCAR driver and two-time Daytona 500 winner. He has won the National Motorsports Press Association Most Popular Driver Award for 12 years in a row.
The Company markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, Australia, and certain international markets. Core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor's® NightGuard® dental protector, The Little Remedies® and PediaCare® lines of pediatric over-the-counter products, Efferdent® denture care products, Luden's® throat drops and Dramamine® motion sickness treatment, Debrox® earwax remover, Beano® digestive aid, Gaviscon® antacid in Canada, Monistat®, Nix®, BC® and Goody’s®.