Martinsville, Virginia

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#DineSmall campaign kicks off Tuesday, November 17th

For the third year, the Martinsville-Henry County Economic Development Corporation (EDC) will be sponsoring the #DineSmall campaign on Small Business Saturday on November 28th.

The #DineSmall campaign was created to encourage residents and visitors to eat at small locally-owned restaurants in Martinsville and Henry County, especially on Small Business Saturday. That day also falls on one of the busiest shopping days of the holiday season, the day after Black Friday.

The EDC will be offering $10 vouchers towards food purchases at participating local small restaurants. Most of the participating restaurants have menus with meals less than $10, thereby allowing the customer to eat for free or very little cost. If a diner’s meal costs more than $10, the diner is responsible for the difference. It should be noted that the voucher amount cannot be used toward alcohol purchases or non-food/non-beverage items.

The campaign is a win-win for the diners and for the restaurants. The diners get a free or discounted meal, and maybe experience going to a different restaurant from their norm. The restaurants get customers through their door that may even spend more than the voucher’s value.

Residents are encouraged to act promptly as only 200 vouchers will be available, and in past years the supply ran out quickly. There is no cost for the vouchers, but they must be picked up in person (one per person, no holds).

Vouchers will be available beginning at 9am on Tuesday, November 17, at the Martinsville-Henry County Visitor Center located inside New College Institute Baldwin Building (191 Fayette Street, Martinsville). COVID rules will apply, so masks are required and only a limited number of people allowed in at any one time. For this event, Visitor Center hours will be adjusted to:

9am-5pm Tuesday-Friday (November 17-20)
9am-1pm Saturday (November 21)
9am-5pm Monday-Tuesday (November 23-24)
To be determined on Wednesday November 25.

A list of participating restaurants can be found here – 2020 #DineSmall Restaurants.