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Mountain Valley Brewing Celebrates Inaugural "Small Brewery Sunday"

The Brewers Association has declared the Sunday after Thanksgiving as Small Brewery Sunday, a new holiday to celebrate small and independent U.S. craft breweries. On December 1, beer lovers are encouraged to show their support for local and independent breweries by seeking the independent craft brewer seal, a certified mark that identifies beer brewed by independent craft brewers.

Mountain Valley Brewing will be ringing in the celebration from 2:00 PM to 6:00 PM at their tasting room located at 4220 Mountain Valley Road, Axton, VA 24054 on Sunday, December 1. A portion of proceeds from the day’s sales will go to the Fieldale Ducks Youth Football program to help them attend the Hall of Fame World Youth Championship in Ohio as Mountain Valley celebrates its impact on the local community.

“When we heard the great news about the Fieldale Duck’s success we wanted to try and help them. The championship game is a big deal for these kids and as a member of the business community we thought a fundraiser would be a great way to promote Small Brewery Sunday, says Peggy Donivan,” owner at Mountain Valley Brewing.

Beth Stinnett, Assistant Director of Tourism for Martinsville – Henry County says, “We encourage you to wrap up your holiday weekend at Mountain Valley Brewing on December 1st by enjoying a flight of their delicious craft beer and food from D’s Hot Ice food truck, all while supporting a wonderful cause. Small Brewery Sunday is a great opportunity to get to know Henry County’s award-winning brewery and to unwind.”

According to the 2018 Economic Impact Report released by the Brewers Association, the craft brewing industry contributed $79.1 billion to the U.S. economy and provided 559,545 total jobs. In addition to providing jobs and a space for community building, craft brewers also support thousands of nonprofits and charitable organizations. According to the Brewers Association, craft brewers gave an estimated $92.6 million to charitable organizations in 2018.

“Every dollar a beer lover spends at a craft brewery, and buying their craft beer at stores and restaurants, fuels a small business and supports the economic health of its local community,” said Julia Herz, craft beer program director, Brewers Association. “Small Brewery Sunday gives us beer lovers a formal reminder that when we buy a growler, crowler, six-pack or pint, we are supporting small brewery businesses and helping them keep their doors open, lights on and fermentation tanks full.”

Beer lovers can encourage others to join them in visiting Mountain Valley Brewing by downloading and sharing Small Brewery Sunday social media assets. Follow and share your Small Brewery Sunday experience using the hashtags #SmallBrewerySunday and #SeekTheSeal and tagging @MountainValleyBrewing.

To learn more about Small Brewery Sunday, visit SmallBrewerySunday.com.

The mission of the Martinsville-Henry County Economic Development Corporation is to create new job opportunities and expand the tax base for the area. The organization strives to support and develop local industry, as well as market Martinsville-Henry County globally as an exceptional place to live, work and play. The EDC is a public-private partnership between the City of Martinsville, Henry County, the Martinsville-Henry County Chamber of Commerce, the Martinsville-Henry County Chamber’s Partnership for Economic Growth (C-PEG) and the Harvest Foundation of the Piedmont.