Piedmont Arts Launches New Marketing Tools

Martinsville, VA (November 17, 2011) - The Martinsville-Henry County EDC's Tourism & Film Division and Piedmont Arts are pleased to announce the launch of new marketing tools promoting the museum and programs offered by it.

Piedmont Arts applied for a Tourism Marketing Grant from the EDC to acquire matching funds for the development of a promotional brochure and an outdoor banner.

The brochure, which was designed in-house by Bernadette Moore and printed locally by Quality Printing, features exciting photography and a fresh color scheme of purple, orange and blue to match the organization's new logo. It will be used to promote the museum and services to both residents and visitors to the area.

The colorful outdoor banner, also designed by Moore, will be printed locally by Solid Stone Fabrics. It will enhance the museum's curb appeal and create a sense of excitement for museum visitors.

"We are extremely excited to receive a Tourism Marketing Grant from the EDC," said Moore. "We have long been in need of marketing materials that effectively spread the word about all that Piedmont Arts does in the community. This grant has allowed us to produce an eye-catching brochure that provides visitors with in-depth information about Piedmont Arts exhibits and programs. Our new banner will also serve as a colorful greeting to travelers along Starling Avenue, inviting them into the museum."

According to Jennifer Doss, Director of Tourism for Martinsville-Henry County, "This grant program was designed to assist businesses and organizations in the local tourism industry leveraging their marketing resources. Piedmont Arts provides so many opportunities for our community through world-class exhibits, educational programs and live stage performances; we are excited to partner with them to enhance their marketing effort."

Piedmont Arts is located at 215 Starling Avenue in Martinsville. It is open, with free admission, Monday through Friday from 10 a.m. to 5 p.m. and on Saturday 10 a.m. to 3 p.m. Additional information about this and other attractions is available online at www.VisitMartinsville.com and at the MHC Visitor Center at 54 West Church Street in Martinsville.

The mission of the Martinsville-Henry County Economic Development Corporation is to create new job opportunities and expand the tax base for the area. The organization strives to support and develop local industry, as well as market Martinsville-Henry County globally as an exceptional place to live, work and play.

The EDC is a public-private partnership between the City of Martinsville, Henry County, the Martinsville-Henry County Chamber of Commerce, the Martinsville-Henry County Chamber's Partnership for Economic Growth (C-PEG) and the Harvest Foundation of the Piedmont.