Today, Martinsville Speedway announced Airbnb has become an official track partner for the 2027 NASCAR season. This first-of-its-kind partnership for Airbnb names the brand as the Official Lodging Partner of Martinsville Speedway.
Airbnb will be the Official Lodging Partner for five racetracks, including Darlington Raceway, Martinsville Speedway, and Talladega Superspeedway of NASCAR and Bristol Motor Speedway and North Wilkesboro Speedway of Speedway Motorsports.
“Race weekends at Martinsville Speedway have always been deeply connected to this community,” said Clay Campbell, Martinsville Speedway President. “This partnership with Airbnb will make it easier for fans to stay close, settle in, and be a part of everything that makes Martinsville special. It is a win for our fans and neighbors as it creates new opportunities for local residents to welcome visitors and share in the experience.”
During the 2027 NASCAR season, Airbnb listings will be displayed directly into the websites of Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway, North Wilkesboro Speedway, and Talladega Superspeedway, giving fans a streamlined way to book accommodations close to the track, especially for families and groups traveling together.
“Big events have been part of Airbnb’s DNA since day one, and there are few events more deeply woven into the fabric of American communities than NASCAR,” said Adam Alfandary, Head of East Coast Business, Airbnb. “The racetracks in this partnership sit in towns where hotel rooms are scarce but the welcome runs deep, especially places like Martinsville, Talladega, and North Wilkesboro, where neighbors have been opening their doors to race fans for generations. This partnership puts locals at the front of the pack and helps communities that make race weekends possible share directly in the economic opportunity it creates.”
The official announcement was made at the South Carolina State Capitol in Columbia, alongside Darlington Raceway leadership and South Carolina elected officials.
Tickets for the fall NASCAR race weekend featuring “The Chase” are available for purchase via phone at 877-RACE-TIX or online at www.martinsvillespeedway.com.
Stay connected to Martinsville Speedway on Facebook, Instagram, Twitter and the NASCAR Tracks App.
