Skip to content
  • Home
  • Experiences
    • Martinsville Speedway
    • Philpott Lake
    • Smith River
    • Dick & Willie Passage Rail Trail
    • Museums
  • Stay
    • All Lodging
    • Campsites & RV Parks
    • Vacation Rentals
    • Hotels
  • Things to Do
    • All Things To Do
    • Arts & Cultural
    • Historic
    • Indoor Activities
    • Outdoor Activities
    • Shopping
  • Food & Drink
    • All Food & Drink
    • Beer, Wine, & Spirits
    • Outdoor Dining
    • Local Flavor
    • Large Groups
  • Plan
    • About
    • Connect
    • Area Maps
    • Event Planning
    • Tournaments
    • Group Travel
    • Request Visitor Guide
    • Transportation
  • Events
    • All Events
    • Submit An Event
    • Monthly Event Calendar

Martinsville Tourism

  • Home
  • Experiences
    • Martinsville Speedway
    • Philpott Lake
    • Smith River
    • Dick & Willie Passage Rail Trail
    • Museums
  • Stay
    • All Lodging
    • Campsites & RV Parks
    • Vacation Rentals
    • Hotels
  • Things to Do
    • All Things To Do
    • Arts & Cultural
    • Historic
    • Indoor Activities
    • Outdoor Activities
    • Shopping
  • Food & Drink
    • All Food & Drink
    • Beer, Wine, & Spirits
    • Outdoor Dining
    • Local Flavor
    • Large Groups
  • Plan
    • About
    • Connect
    • Area Maps
    • Event Planning
    • Tournaments
    • Group Travel
    • Request Visitor Guide
    • Transportation
  • Events
    • All Events
    • Submit An Event
    • Monthly Event Calendar
Blog Guide
Search

PepsiCo Beverages and Martinsville Speedway to Continue Longstanding Partnership

March 24, 2026

Martinsville Speedway and PepsiCo Beverages will continue their longstanding partnership, spanning over seven decades, in a multi-year extension allowing all those at the famed short track to enjoy a variety of PepsiCo beverages.  

 

Pepsi beverages have been served at Martinsville Speedway for 78 of its 79 years, right alongside the iconic Martinsville Hot Dogs, offering fans a dynamic race day refreshment duo.    

 

“The longstanding partnership between Martinsville Speedway and Pepsi is something we truly value, and we’re excited to carry it forward,” said Clay Campbell, President of Martinsville Speedway. “For generations, our fans have experienced the thrill of racing at our track with an ice-cold Pepsi in hand, and we look forward to keeping that tradition alive for many years ahead.”

 

The Pepsi extension continues the brand’s status as the “Official Soft Drink of Martinsville Speedway.” Alongside the traditional Pepsi, Martinsville also offers Diet Pepsi, Mountain Dew, Diet Mountain Dew and Aquafina water throughout the various concessions within the facility.  

 

“Martinsville Speedway is one of the most iconic tracks in NASCAR, and we’re proud to continue a partnership that has been part of race day traditions for generations,” said Derek Jones, Away From Home Sales Director], PepsiCo Beverages U.S. “From the legendary Martinsville hot dogs to an ice-cold Pepsi, it’s all part of the experience fans look forward to every time they come to the track. We’re excited to keep delivering the refreshing beverages that fuel race weekends for years to come.”

 

Fans can enjoy the classic taste of an ice-cold Pepsi during the upcoming NASCAR race weekend at Martinsville Speedway. 

 

It all kicks off on Friday, March 27, with the NASCAR Whelen Modified Tour Virginia is for Racing Lovers 200 under the lights, followed by the NASCAR O’Reilly Auto Parts Series NFPA 250 on Saturday, March 28.

 

The weekend culminates on Sunday, March 29, when drivers in the NASCAR Cup Series will battle it out for a chance to win an iconic Grandfather Clock Trophy in the Cook Out 400 at Martinsville Speedway.

  

Tickets for the upcoming race weekend are available for purchase via phone at 877-RACE-TIX or online at www.martinsvillespeedway.com.   

  

Fans can stay connected to Martinsville Speedway on Facebook, Instagram, Twitter and the NASCAR Tracks App.  

Filed Under: Motorsports

Subscribe To Our Newsletter
Sign Me Up
Download A Visitor Guide
Get My Guide
Relocate to Martinsville
Make Your Move

Contact Us

Official Tourism Site for Martinsville-Henry County, Virginia

191 Fayette St.
Martinsville, VA 24112

Call: (276) 632-8006
Toll Free: (888) 722-3498

Site Links

  • Connect
  • Industry Services
  • Blog
Copyright © 2026 Martinsville Tourism, All rights reserved.
Site by 434 Marketing