Martinsville, Virginia


Industry Services

Industry Services

Free One-on-One Consultations for Tourism Businesses

Have you ever wondered if something more could be done to drive more traffic to your business? Do you need assistance in enhancing your curb appeal? Do you know if your website and print media are working effectively for you? Want to learn how to use social media, like Facebook and Twitter, to drive customers to your door? Interested in co-op and partnership opportunities to leverage your budget? If you answered yes to any of these questions, contact the VisitMartinsville team for a free consultation, 276.403.5949 or

Online Marketing


Event / Venue Listings

Listing tourism related venues and events on both the state and local tourism websites is easy and free! is used by more than 500,000 visitors per month all with an expressed interest in Virginia travel. These visitors log on from all over Virginia, the US and the world. The system is backed by VTC's multi-million dollar advertising campaign promoting the address and drawing users to the site. All listings are mirrored on which is accessed by visitors more than 320,000 times each year.

Once you set up an account, simply follow the directions step-by-step to complete the listing. Please notify our office once your listing has been approved so that we can ensure that your event or venue receives the maximum amount of publicity. 

If you have any questions or need assistance in managing your account, please contact Jeff Alderman at 276.632.8006 or



The Martinsville - Henry County Tourism Division publishes a bi-monthly E-newsletter. The E-newsletter reaches more than 19,000 and features top stories and upcoming events for the month. If you would like your event featured in the E-newsletter, please make sure that it is listed on a minimum of two weeks in advance.  

View a sample E-newsletter. Be sure to add to your list of trusted senders to ensure prompt delivery. 

If you are currently not receiving the newsletters and would like to, please click to enroll. 

Print Marketing

According to a 2016 International study by the Center for Marketing Technology at Bentley University, 98% of International Hospitality professional want printed maps & brochures. Professor Ian Cross, Director: “I had an expectation that in 2016 there would be some sort of skepticism about the value of print materials,” he said. “But as we dug into the research, it was clear that the people charged with actually helping guests find paper to be much more user friendly than digital.”


Martinsville-Henry County Activity Guide

This 32 page brochure is printed annually and features top attractions, dining, lodging and retail to visit in the MHC area. More than 50,000 copies are distributed annually. Pick up a free copy at the Martinsville - Henry County Visitor Center or request one online


Let us help you get the word out! 

  • All events listed on the / calendar are included on a printed calendar that is distributed monthly. Please make sure that your events are submitted submitted by the 15th of the month before your event in order to take advantage of this free opportunity. 
  • Visitor Center Displays - Ensure that your brochure, rack card or poster is on display at the state-certified Martinsville - Henry County Visitor Center
  • Need Professional Print Materials? Consider applying for a Tourism Marketing Grant.
  • Not sure where to start? We'll help you plan your marketing materials. 
  • Co-op Advertising - Share ad space with other area businesses to save money and increase your ROI. See our co-op below from Blue Ridge Outdoors Magazine - September 2015 

Sponsorship / Donation Request

If you have a creative sponsorship opportunity for VisitMartinsville to consider, please submit your information electronically so it can be reviewed by our Team. Requests must be received a minimum of 4 weeks prior to the event. 

Submit the Sponsorship Request form online.

2019 Sponsorship Awards:

  • Bassett HWY 57 Cruise-In
  • FAHI's June German Ball
  • Spencer Penn Pig Cookin'
  • Oktoberfest
  • Rooster Walk Music & Arts Festival
  • Smith River Fest
  • Mountain Laurel Trail's Sledgehammer XC Mountain Bike Race
  • Piedmont Arts
  • Rives Theatre

Professional Development

Ensure that your staff is putting their best foot forward with the following professional development opportunities.

Upcoming Tourism Meetings

Tourism Networking Meeting - TBD, 11:30-1:00 @ The Baldwin Building

During this meeting, all tourism partners will have the opportunity to briefly discuss their business or organization and tell us about any new things they would like to share. We encourage participants to bring any collateral they would like to share with the group and bring their business cards with them. The VisitMartinsville team will also be sharing updates.  

RSVP to Kelly Rowland (276.632.8006)  by 12:00 noon on TBD so that we can guarantee a lunch for you.

Business Ambassador

Does your front line staff know where to send visitors to the area? Ensure that they have up-to-date knowledge by allowing our team to inform them of the many attractions and points of interest that Martinsville-Henry County has to offer. Call 276.632.8006 or email to book a workshop for your business. 


FAM Tours

Get on the bus and (re)discover what you've been missing in Martinsville - Henry County, Virginia! If you are looking to expand your staff’s knowledge of the many amenities that MHC has to offer to our visitors, you are encouraged to participate. In this fast-paced, half or full day, Familiarization (FAM) tour, participants will visit a variety of businesses and attractions in the area to learn more about each one.

Participants can better cross-promote our area amenities with the knowledge they will gain as a community ambassador, and it is the perfect way to network. You may be surprised by a thing or two, even if you are a lifelong Martinsville - Henry County resident! Contact us today so you can be in the know.

Call 276.632.8006 or email to schedule a tour for your employees. 


Small Business Training Events

Our colleagues in the EDC's Small Business Division offer a variety of training events that will also enhance your business. Visit their site for a complete list of courses.  


VisitMartinsville is proud to offer two grants available to tourism-related businesses in Martinsville - Henry County, VA.

Tourism Capital Investment Grant: Now Closed.

Tourism Marketing Co-op Grant: Available Jan 1, 2021 - May 31, 2021

Tourism Success Stories

"Being awarded the tourism marketing grant allowed us to pursue an aggressive advertising campaign to promote our Dino Day festival held earlier this year, which ended up being the highest attended, single-day event ever hosted at the museum."  

- Zach Ryder, Marketing and Public Relations Manager, Virginia Museum of Natural History

2019 Marketing Co-op Grant Recipients


  • Smith River Sports Complex


  • Uptown Pinball
  • The Matthew Wayne Wade Foundation
  • Virginia Museum of Natural History
  • Mountain Valley Brewing 

Design & Printing 

  • Miles in Martinsville
  • Bassett Historical Center
  • Henry County Parks & Recreation
  • FAHI


  • Piedmont Arts
  • Cocoa Trails
  • Red & Mae's

For more information contact Beth Stinnett, Assistant Director of Tourism: 276-403-5945 or