Martinsville, Virginia


2022 Dine Small campaign kicks off for Small Business Saturday

By: Valerie Spencer

November 9, 2022


2022 Dine Small campaign kicks off for Small Business Saturday

For the fifth year, the Martinsville-Henry County Economic Development Corporation (EDC) will be sponsoring their Dine Small campaign on Small Business Saturday on November 26th.

The Dine Small campaign was created to encourage residents and visitors to eat at small locally-owned restaurants in Martinsville and Henry County, especially on Small Business Saturday. That day also falls on one of the busiest shopping days of the holiday season, the day after Black Friday.

The EDC is offering $10 vouchers towards food purchases at 15 local small restaurants that agreed to participate. Many of these restaurants have menus with meals less than $10, thereby allowing the customer to eat for free or very little cost. If a diner’s meal costs more than $10, the diner is responsible for the difference. It should be noted that the voucher amount cannot be used toward alcohol purchases or non-food/non-beverage items.

The campaign is a win-win for the diners and for the restaurants. The diners get a free or discounted meal, and perhaps use this experience to go to a different restaurant from their norm. The restaurants get customers through their door who may even spend more than the voucher’s value.

Last year, over 500 vouchers were handed out. There is no cost for the vouchers, but they must be picked up in person (one per person present, no holds, no exceptions).

Vouchers will be available beginning at 9am on Monday, November 14, at the Lower Level of New College Institute Baldwin Building (191 Fayette Street, Martinsville). PLEASE PARK IN THE LOWER PARKING LOT.

Pick up hours for this event are:
9am-5pm Monday-Friday (November 14-18)
9am-5pm Monday-Tuesday (November 21-22)

A list of participating restaurants can be found at and include: 

  • Burgers, Wings N’ Whatnot
  • Captain Tom’s Seafood
  • Chopstix
  • Daily Grind Coffee House & Café
  • The Ground Floor
  • Hugo’s Restaurant & Sports Bar
  • Hylton’s Wood-Cooking Grill
  • Jerry’s Pizza
  • La Plazita Mexican Restaurant
  • Los Norteños Mexican Restaurant
  • Manny’s Seafood, Soul & Mexican
  • Pacific Bay Steak & Seafood
  • Papa’s Pizzeria
  • Roosky’s Bar & Grill
  • Simply Suzanne’s Café