Martinsville, Virginia


Cook Out Joins Forces With Martinsville Speedway as Spring NASCAR Cup Series Race Entitlement Partner

By: Steph Harris, NASCAR Communications

January 19, 2024


Martinsville Speedway announced today that Cook Out will serve as entitlement partner for the NASCAR Cup Series Spring race, the Cook Out 400, on Sunday, April 7 at 3:00 p.m. ET.

This is familiar territory for the beloved fast-food chain as they previously sponsored Cup Series races at both Richmond Raceway and Darlington Raceway.

“Cook Out has quickly become a premier partner in NASCAR and we certainly look forward to welcoming them to our spring race weekend this year,” said Martinsville Speedway President Clay Campbell. “Cook Out has provided their customers with a high-quality and enjoyable product for decades, and that's something we pride ourselves in doing as well. Plus, we know a thing or two about signature menu items here at Martinsville Speedway, so it's safe to say we have a lot in common with the newest member of our team.”

Cook Out, founded in 1989, has always been known for their fresh burgers, hot dogs, chicken sandwiches, barbecue and over 40 flavors of milkshakes. The “Cook Out Tray” is a signature menu selection which includes your choice of a combination of entrees, sides, and a drink or milkshake. The fast-growing chain now has over 300 locations operating across 10 different states (Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia).

“NASCAR has always been a driving force in our family for many generations, starting with fond memories of attending races at Daytona with my Dad, Uncle Doug, and Grandaddy. Now Dad and I bring my own sons, Max and Roo, to the races,” said Cook Out President & CEO Jeremy Reaves. “Because of that, we are thrilled to once again partner with Martinsville Speedway and look forward to bringing families together, including ours, at the Cook Out 400 on April 7.”

The Cook Out 400 is part of a thrilling triple-header race weekend taking place at Martinsville Speedway in the spring.

The NASCAR CRAFTSMAN Truck Series kicks off the weekend of racing on Friday, April 5 at 7:30 p.m. ET, and the excitement continues Saturday, April 6 with the NASCAR Xfinity Series race at 7:30 p.m. ET. The weekend comes to a close on Sunday, April 7 at 3:00 p.m., with the Cook Out 400, all at the historic half-mile venue known to bring the action.

Tickets for the upcoming race weekend are available for purchase via phone at 877-RACE-TIX or online at