Martinsville, Virginia


Feel-Good Fridays - June 19th

We all love MHC and we love a feel-good story. This week’s story features Martinsville Speedway and Sovah Health.

In advance of the Blue-Emu Maximum Pain Relief 500 NASCAR Cup Series race, Blue-Emu, NASCAR and Martinsville Speedway honored frontline healthcare workers at Sovah Health – Martinsville as they continue to battle the effects of COVID-19 in Martinsville and Henry County, Va. on Monday, June 8 at 2 p.m.

Sovah Health – Martinsville CEO Dale F. Alward was joined by Martinsville Speedway President Clay Campbell and NASCAR Hall of Famer Rusty Wallace on behalf of Blue-Emu for the special event. Wallace lead a parade of NASCAR haulers around the Sovah Health – Martinsville campus driving Martinsville’s Ford Mustang Pace Car. 

For over three decades, Sovah Health – Martinsville has served as the official healthcare provider for the track. In 2020, the facility is celebrating its 50th year of continuous operation in Martinsville, Va.

“We were grateful to join our entitlement partner Blue-Emu to recognize local frontline healthcare workers at Sovah Health – Martinsville,” said Campbell. “Sovah Health is a long-time valuable partner with the speedway, so we were honored to recognize their sacrifices to care for our community during their 50th anniversary celebration.”

In addition to the parade, Blue-Emu provided employees with samples of Blue-Emu products and served a meal for employees of the 220-bed facility located approximately 15 minutes away from the speedway.

“We are proud to support the community involvement that has encompassed the Blue-Emu Maximum Pain Relief 500,” said Ben Blessing, EVP of Marketing, Blue-Emu. “It is purely humbling to be a part of such an incredible group of people banning together to provide for those in need.”

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