Martinsville, Virginia


Monogram Foods and Smith River Sports Complex Announce Naming Rights Corporate Sponsorship

By: Houston Stutz, Director of Marketing & Operations for Smith River Sports Complex

September 16, 2022


Monogram Foods and Smith River Sports Complex Announce Naming Rights Corporate Sponsorship

Monogram Foods (“Monogram”), a nationwide leader in developing, co-packaging, and manufacturing food products, is teaming up with the Smith River Sports Complex to announce the Monogram Foods Smith River Sports Complex (MFSRSC) or Monogram Sports Complex for short.

Monogram and the Sports Complex announced today that they’ve entered a ten-year agreement for the company to be the main corporate sponsor for SRSC. The sponsorship gives Monogram naming rights to the SRSC and the placement of company signage on the property as well as Monogram snacks being sold in the concessions during events. The two teams plan to celebrate the announcement on Friday, September 23, at 10 a.m. with a ribbon-cutting event in the Summerlin Courtyard at the Monogram Sports Complex.

“The Monogram Foods Smith River Sports Complex is a major asset to the area,” says Pat Strickland, Vice President of Operations for Monogram Foods. “As the second largest employer in Henry County we knew we wanted to be part of something that is home to numerous local youth teams and hosts youth sports competitions from the state, region, and nation, and that offers healthy activities like children’s playground, canoeing & kayaking on the Smith River, walking and biking trails. We are proud to contribute to the health and well-being of our community.”

Monogram's 156,000 sq. ft. location in Martinsville currently employs over 700 people and produces jerky, meat sticks, pickled protein snacks and portable snacks.

“We are very proud to be part of this project,” says Karl Schledwitz, CEO. “One of the behaviors we value most at Monogram Foods is giving back to the communities where our team members work and live. The Complex offers a lot of enjoyment for all ages and will be around for years to come. The staff, board of directors, and city officials were all great to work with and we cannot thank them enough.”

MFSRSC is the pre-eminent sports facility in southern Virginia, playing host to youth, high school, college and community events from January to December. In 2021, the sports complex hosted an event each weekend of year and over 300 days of the year, while bringing visitors to Martinsville from 20 different states plus the nation's capital. “

The Monogram Foods Smith River Sports Complex is thrilled to welcome Monogram aboard as a corporate sponsor,” said Scott Prillaman, Chairman of the SRSC Board of Directors. “The company has a well-deserved reputation for being immersed in its community. To say that we are excited is an understatement.”

“Corporate sponsorships are essential to our operation,” said Lloyd Barber, Executive Director of the SRSC. “To have another company in our community say ‘We want to get involved and be invested in Martinsville and the Sports Complex' is tremendous. We thank Monogram Foods for its confidence in us and in this community. This is a great day for all of us.”

About Monogram Foods

Monogram Foods is a packaged foods producer and private label provider for strategic partners throughout the United States. Monogram manufactures and markets top-quality food products. Among these are a full range of meat snacks, appetizers, assembled sandwiches, raw and cooked bacon, corn dogs, bakery, and other convenience products. Monogram Foods is headquartered in Memphis, Tennessee, and operates 12 facilities in seven states. Monogram Foods surpassed $1 billion in revenue in 2021 and has been recognized on Inc. Magazine’s annual list of America’s fastest-growing private companies for 11 years.

At the heart of Monogram Foods is a deep commitment to attract and retain the best talent, foster an enjoyable culture, and to serve the communities in which we do business. The Monogram Foods Loves Kids Foundation has raised more than $15 million for organizations that serve children in our communities.

About Smith River Sports Complex

The Smith River Sports Complex (SRSC) is a popular, 90 acre recreational center for community wellness and athletics that provides facilities for diverse outdoor activities. Through sports tourism, SRSC brings in revenue to Martinsville-Henry County, supporting local businesses and boosting economic growth in the area.