Team Cole Agrees To Long-Term Management Deal
On Tuesday night Team Cole & Associates agreed to a long term deal with the City of Martinsville that would keep the Mustangs operation in their hands until the 2019 season.
The original agreement consisted of a one year deal for the 2013 season, as well as a one year extension for the 2014 season that was exercised earlier this year. Presented with a long term deal, city council members voted unanimously in favor of the extension, leaving Team Cole in charge of all management functions associated with the Mustangs.
"We couldn't be more excited to continue growing the Mustangs in the years to come," said President Jesse Cole. "In our first year, this community was tremendous with their support and we owe all of our success to our great fans throughout Martinsville and Henry County."
Last season was a record breaking year for the Mustangs as they set nearly ever organizational attendance record, including average attendance (1,603) and total attendance (43,239). The Mustangs also finished 16th in the country in attendance out of over 400 teams in Summer League Baseball.
In the first season under Team Cole, the Mustangs increased season ticket sales by over 400% and added a premium seating area for groups. The Mustangs were also heavily involved in the community, serving on several boards and raising over $13,000 for non-profits.
"Our goal is to deliver an amazing show and memorable experience for every fan that comes to Hooker Field," added Cole. "With this long term commitment from the City of Martinsville, our opportunities are endless and we can't thank the City and the community enough!"
The Mustangs will kick off their 2014 season on Friday, May 23rd when they host the Gastonia Grizzlies. Other promotions that have been set include Community Hero Night (June 7), Midnight Madness (July 11), Strike Out Cancer Night (June 21), Salute To Troops Night (July 19) and Oregon Trail Gold Rush Night (July 17).